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helping YOU amplify your brand through the power of imagery

Photo of Hello Collective's Founder Daniela Velarde smiling at the camera

Get to Know Me

Hello! 👋🏼👋🏼👋🏼 My name is Daniela, Founder of Hello Collective. 

 

After 10 years in the corporate world honing my skills in the ✨Creative✨ department (strategy, content production, creative biz operations, UX design, photography, copywriting, etc. for B2C and B2B companies - I've done it all and learned from it all too!) I am here, to make your wildest images come true by doing what I LOVE most:

Providing easy-to-follow, out-of-the-box, cost-effective photography tied to signature creative strategies. Crafted with new founders and serial entrepreneurs in mind who want to use their brand imagery best to gain and retain customers' attention.

My goal is for you to understand the purpose of each image and how you can MAXIMIZE RESULTS by intentionally & strategically repurposing it on different communication channels - email, social media, blogs, speaking engagements, markets, etc.

 

I am on board with you squeezing the most possible out of each image we create together. I'm teaching you how.

Welcome to my nook of the internet!

Oh yes! I called it Hello Collective because:

  1. Every opportunity starts with a "Hello" 👋🏼. 

  2. Collective - I believe the best work is done in partnerships. You and I working together to grow your biz.

  3. Also, with the intention to expand from solopreneurship to a team in a few.

We serve small business founders as partners, through the power of collaboration to catapult their ventures by photographing and designing impactful visuals that attract and retain their people.

We embrace our innate playfulness, curiosity and love for trying new styling styles, colors, equipment, etc. because every new process is a learning opportunity.

We believe in innovation, experimentation
and getting 1% better daily

1

We embed empathy and understanding in all our interactions with customers, partners, and people curious about our services. Our services and products are designed to impact our clients’ lives and profit positively.

 

We know firsthand the excitement and fear that comes from building a company, we’re also a small company so we treat your business with intentional care.

Compassion is empathy in action

2

We develop relationships with transparency and authenticity.

We don’t gatekeep, we share generously.

We believe in the authentic representation of our brand therefore we believe in authentically representing your brand.

Transparency is Authenticity

3

We believe every brand will evolve, and we make a point to meet you where you are. 

 

We are committed to offer easy to understand, easy-to-follow creative practices. We do not believe in confusing information about creative strategy, color theory, photography, or building a brand for e-commerce or digital services.
 

All these are to say that your favourite internet gurus might be overcomplicating all of the above to tap into your frustrations and get your attention.

Challenging the Status Quo

4

Our Values

Our POV

YOU, the founder are materializing your dreams. It started with a thought, you added the energy and intentionally built a product or service because you know your people want better and you have the solution for them.

You are getting ready to launch and it’s exciting and scary but it’s ok, you know that in an ocean of options, you have the genius to improve their lives.

 

Well, we exist to show your person WHY your brand is FOR THEM.

At Hello Collective, we help you demystify and understand the power of imagery:

  1. Photography for your business is not subjective it is strategic and memorable.

  2. Design for your business is not just cool or pretty it communicates hierarchy.

Add these to a website or landing page and voilà! You have a sales machine. Cu ching!
 

Hello Collective exists to imprint entrepreneurs and scaling businesses’ bold vision into captivating, strategic photography and visuals that catch and retain YOUR people’s attention to leave a lasting impression and multiply business revenue.

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